We create a world to be seen in by providing a well-rounded selection of the industry’s leading eyewear. Since 1952, we have acquired several exclusive eyewear lines and collections not found anywhere else in Western New York. In addition to helping you find the perfect frame, we also utilize the latest technology, design and fit to providing the perfect lens for every pair of glasses. As we are in constant contact with our brand representatives, many new products arrive continuously throughout the year. We will keep you informed on our News pages and Social Media outlets of any upcoming collections coming in!
For over seven decades, Battin Eyecare has proudly served Western New York with trusted, family-focused vision care. What began in 1952 as James V. Battin’s neighborhood optical shop has grown into a third-generation practice dedicated to combining modern technology with the warmth of personalized service.
Rooted in Buffalo, our mission has always been the same: to care for your vision like family and give back to the community we call home.
Barton Perreira is a luxury eyewear brand founded in 2007 by Bill Barton and Patty Perreira in Los Angeles. Renowned for meticulous craftsmanship, each frame is handcrafted in Japan using premium materials. The brand blends timeless, understated design with modern sophistication, earning a loyal following among celebrities and collectors. Now part of LVMH’s Thélios division, Barton Perreira continues to set the standard in luxury eyewear.
Crafted with precision and care, Battin eyewear embodies a commitment to quality and style. Designed to meet the diverse needs of the Western New York and beyond, each frame combines comfort with contemporary aesthetics. Available exclusively at Battin Eyecare’s Hamburg, South Buffalo, and Niagara Falls locations, this family-owned brand continues to deliver exceptional service and expertly crafted eyewear since 1952.
Bellinger is a Danish eyewear brand founded in 2003 by Malene and Claus Bellinger Diederichsen. Known for bold, colorful, and innovative designs, Bellinger crafts frames that make a statement. With unique shapes, vibrant color combinations, and intricate details, each pair expresses individuality. The brand’s core values—innovation, passion, joy, and personality—shine through every design, reflecting the wearer’s style.
Blackfin is an Italian eyewear brand born in Agordo, in the heart of the Dolomites, since 1971. Famed for its “neomadeinitaly” philosophy, each frame is milled, engineered, and assembled in Italy, crafted from ultra‑pure Japanese titanium in over 50 precision steps. The result: hypoallergenic, corrosion‑resistant, feather‑light frames (as low as 2.4 g), with minimalist yet bold architecture, patented temple‑tip adjustability, and vibrant, durable finishes. Ideal for those who demand comfort, style, and Italian craftsmanship.
Coco Song is a luxury eyewear brand blending Italian craftsmanship with rich Eastern artistry. Each frame is meticulously handcrafted over months using unique materials like silk, feathers, and semi-precious stones. Inspired by cultural symbols and theatrical elegance, Coco Song creates exclusive, wearable art that celebrates tradition and individuality in every bold, detailed design.
Entourage of 7 is a contemporary eyewear brand celebrated for its unique blend of classic craftsmanship and modern style. Handcrafted with meticulous attention to detail, each frame combines bold design with comfort and durability. Known for its distinctive shapes and premium materials, Entourage of 7 creates eyewear that stands out—perfect for those seeking sophistication with a creative edge.
Gucci eyewear embodies luxury, bold creativity, and Italian craftsmanship. Known for its iconic designs, rich details, and statement-making styles, Gucci blends classic elegance with modern flair. Each pair is crafted with premium materials, reflecting the brand’s commitment to quality and innovation. Worn by fashion lovers worldwide, Gucci eyewear turns everyday vision into a high-fashion experience.
Krewe is a New Orleans–born eyewear brand founded in 2013 by Stirling Barrett, built on a passion for bold design and cultural storytelling. Each frame is hand‑assembled in small‑batch ateliers, blending premium acetate and metals with inspiration from local architecture, music, and Mardi Gras spirit. Known for vibrant silhouettes like the St. Louis and Zander, Krewe delivers expressive style, high-quality lenses, and the “Second Chances” replacement promise—all rooted in soulful, independent craftsmanship.
Liberty Sport specializes in high-performance eyewear designed for active lifestyles and impact protection. With a focus on safety, durability, and comfort, their frames are built to withstand the demands of sports and adventure. From prescription sports goggles to everyday activewear styles, Liberty Sport delivers clarity, confidence, and uncompromising performance for athletes of all ages.
Oakley is a performance-driven eyewear brand built for innovation, durability, and sport-ready style. Engineered for athletes and active lifestyles, Oakley combines cutting-edge technology with bold design. From high-definition optics to impact-resistant frames, each pair delivers unmatched clarity and comfort. Whether on the field or the street, Oakley empowers you to push limits and see the world differently.
Ray-Ban is an iconic eyewear brand known for its timeless styles and cultural impact. From the classic Aviator to the legendary Wayfarer, Ray-Ban frames have defined generations and shaped fashion history. Combining quality craftsmanship with effortless cool, Ray-Ban offers enduring designs that blend innovation, attitude, and authenticity—making it the go-to choice for bold, individual style.
SALT. is a premium eyewear brand inspired by nature’s effortless beauty and the coastal California lifestyle. Focused on timeless design, exceptional fit, and lasting quality, each pair is handcrafted in Japan using the finest materials. With a commitment to comfort, durability, and understated style, SALT. creates eyewear that seamlessly blends form and function for life’s everyday adventures.
Silhouette is renowned for its ultra-lightweight, minimalist eyewear crafted with precision in Austria. Blending innovation, comfort, and timeless design, each pair is made with high-tech materials and rimless construction for a barely-there feel. Worn by visionaries and even astronauts, Silhouette frames offer unmatched quality and sophistication—perfect for those who value elegance and engineering.
TOMS Eyewear combines classic style with a powerful mission. Known for its timeless, versatile designs, TOMS offers high-quality frames that suit every look. But it’s more than fashion—every purchase helps fund access to mental health resources for those in need. With TOMS, you’re not just seeing clearly—you’re creating positive change with every pair. Stylish. Impactful. Purpose-driven.
Thierry Lasry is a luxury eyewear brand known for its bold, avant-garde designs that blend retro inspiration with futuristic flair. Handmade in France using high-quality acetate, each pair showcases striking colors, sleek silhouettes, and architectural lines. Worn by celebrities and tastemakers worldwide, Thierry Lasry frames are more than eyewear—they're statement pieces of modern sophistication.
ic! berlin is a premium eyewear brand known for its innovative screwless hinge system and ultra-lightweight, handcrafted frames made in Germany. Combining minimalist design with exceptional durability, ic! berlin creates eyewear that’s both stylish and engineered to perform. Each piece reflects a commitment to precision, flexibility, and bold individuality—perfect for those who value form and function.